We are the creators and owners "The Afra Label" fashion label, and have designed, produced and wholesaled our collections in Australia and many other countries for 16 years.
 All our collections are created and designed in Australia by Afra and produced in our own factory, which we created and developed in Indonesia over the last 13 years.

Our collections have their own unique signature - our exclusive material made from the highest grade farmed Beech wood and 10% 4way Spandex– which we are well known for, along with quality, longevity, great fits, combining prints and rich solid colours.

Our label expresses a very classic look that is comfortable, fashionable and feminine and has a clean detail and edge to it as well being suitable for many different occasions.
We have developed innovative design and sewing techniques that give a unique difference to our label.

Our clothing is very well priced, easy to wear, appeals to many ages and caters for many body shapes.
We have many best sellers over the years and our basics also provide ongoing repeat sales.

We inject new designs, colours and prints on a regular basis for continual variety and to explore the current trends.
We only use environmentally and skin friendly materials. We do not use synthetic materials.

Our materials are less damaging than cottons and many other materials, leaving less of a carbon footprint.
We also aim to use dying processes that are as least damaging as possible to the environment.

We belong to the international fair trade philosophy and believe that in business it is our aim to bring prosperity, enjoyment and success to everyone involved in the process of producing, selling and wearing our product.

Afra and David