We are the creators and owners "The Afra Label" fashion label, and have designed,
produced and wholesaled our collections in Australia and many other countries for 16 years.
All our
collections are created and designed in Australia by Afra and produced in our
own factory, which we created and developed in Indonesia over the last 13
years.
Our collections have their own unique signature -
our exclusive material made from the highest grade farmed Beech wood and 10% 4way Spandex– which we are well known for, along
with quality, longevity, great fits, combining prints and rich solid colours.
Our label expresses a very classic look that is
comfortable, fashionable and feminine and has a clean detail and edge to it as
well being suitable for many different occasions.
We have developed innovative
design and sewing techniques that give a unique difference to our label.
Our clothing is very well priced, easy to wear,
appeals to many ages and caters for many body shapes.
We have many best sellers
over the years and our basics also provide ongoing repeat sales.
We inject new designs, colours and prints on a
regular basis for continual variety and to explore the current trends.
We only
use environmentally and skin friendly materials. We do not use synthetic
materials.
Our materials are less damaging than cottons and
many other materials, leaving less of a carbon footprint.
We also aim to use
dying processes that are as least damaging as possible to the environment.
We belong to the international fair trade
philosophy and believe that in business it is our aim to bring prosperity,
enjoyment and success to everyone involved in the process of producing, selling
and wearing our product.
Afra and David